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The Army Recreation Machine Program (ARMP) offers Garrisons a total digital signage solution from the initial install to ongoing content management. Reach your Garrison customers, with dynamic, real-time messages, in a multitude of diverse settings.
Digital signage can be located in high traffic walkways, waiting rooms and fitness centers. Unlike printed promotional materials, digital signage provides eye-catching, animated content and the ability to update a message immediately and tailor it to fit a specific target audience.
What is a Digital Signage Program?
Digital LCD or plasma screens display full motion video and graphics, to include news programming, paid and unpaid advertising and alerts, to Garrison audiences. It is a unique and powerful communications medium that provides unparalleled opportunities. Gain customer attention, build brands, market Soldier and Family programs, improve the customer experience and increase sales.
What are the key features of a Digital Signage Program?
- Eye-catching impact of full motion video and graphics
- Schedule messages by day, time and location, enabling precise targeting to defined audiences
- Speedy and immediate message changes
- Total control of message content
- Accurate demographic and viewer data
- ARMP remotely monitors and maintains entire digital signage network infrastructure
How it works?
All digital signage content is either generic or local. Generic content is distributed all Garrisons with digital signage like the promotion of an Army-wide program (i.e. All-Army Sports). Local content is for a specific Garrison only.
Generic content, to include unpaid and paid advertising, DA and FMWRC information and emergency notifications, is routed through FMWRC to ARMP for scheduling and display. Local content is either routed through FMWRC or uploaded locally via the Web by a Garrison's marketing office.
Download brochure.
Display dynamic, multimedia graphics on digital screens throughout a Garrison. Maximize audience awareness with videos, images and animations.
Request digital signage at your Garrison!
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